![]() In such cases, it’s better to have such an architecture that this information can be controlled from a single place, and then retrieved and presented from that location.ĭependency management - How the different pieces of content are linked to each other? If you delete a piece of content, which other content might get impacted? Is there any orphan content that needs a cleanup? For example, an author’s bio usually appears at the bottom of all the stories written by the same person. categories, tags) you will use to organize content in a meaningful way?Ĭontent Re-Use - There are many instances when you might want to use the same content at different places on the website. Search and organization - What are the different ways in which writers and readers will discover the content they are looking for? What taxonomies (e.g. Specifically, content architecture includes functions such as: Even the best-laid plans often fall through when your expectations regarding the amount of content and target deadlines don’t match with the capacity of resources at your disposal.Ī proper content architecture makes it easy to know where each piece of content is, in what status, who can access it and how it relates to other content. You’ll begin with a concrete and realistic content strategy. This involves writing and revising content as needed by your brand and target audience, such as news articles, procedure documents, or blog posts. Here are all the processes/activities which are part of managing content in an organization. Let’s break down the core functions needed to manage web content. In other words, managing content leads to better control over creating new content, editing existing content, and how the content is made available to other people for discovery and consumption. But for the content to be able to continue providing value to the organization and its audience far into the future, it needs to be “managed” properly. It might be consumed for months or years by the audience it was prepared for. Unlike a receipt, for instance, which is only meant for historical record keeping, a piece of web content is an asset with future value. Content is created, revised or replaced over and over, even after being published. It is vulnerable to improvement, revision or replacement.Ĭontent writing is not a set and forget thing, but an iterative process. The point is, any piece of content can never be truly perfect and ever-lasting. They are crude, messy and subjective decisions, and a small change can produce an entirely different piece. None of these are decisions that can be automated. The angle from which the topic should be approached.The intended target audience for the content.This will impact his or her decisions on matters such as: Without any guidelines to ensure seamless and consistent web content management, writing a piece of content pivots heavily on the subjective opinions of a human writer or editor. And you’ll still get completely different articles. In fact, you can provide two humans with the same information to write a news piece. Content writing is an editorial process in which humans prepare information for publication to an audience. Regardless of the advances in modern technology, content creation is still very much a subjective, manual process. To be able to appreciate the practice of managing content, it’s important to understand the iterative nature of web content creation. Without a properly configured CMS, your content will be unorganized and disjointed, making it extremely frustrating to find or edit a piece of content.
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